Infunstructure is a Tumblr site with fun trivia on infrastructure sponsored by smart city tech compnay Placemeter.
Benefits & Problems Addressed
Making infrastrucure fun - this site celebrates infrastructure with fun facts and history.
Example of outreach -A simple website that makes otherwise dry, technical subject matter fun is a great outreach tool.
Tips & Techniques
Graphics - The site uses playful graphics that suggest the topic and location. Placemeter "advertises" the site via a pop-up box on their main site.
Other uses - A city, consultant or non-profit can use a similar layout in advance of a visioning or master planning process. Each "card" lets users track to more in-depth or background material.