TOOLS: Animated Explainer Videos

Animated explainer videos quickly inform citizens, businesses, and visitors of important local information, processes & regulations.

Benefits & Problems Addressed

Benefits of video: Instead of a pdf or brochure, video can package a lot of information into an engaging 1 to 2 minute video.

Explaining multi-step processes: Explainer videos can help constituents better understand the steps they need to take to comply with regulations, registrations, and payments.

Inexpensive: The cost of animated videos can be lower than live action, especially where special equipment would be needed for larger scale processes. Animated videos also avoid privacy issues that may arise when filming.

Tips & Techniques

Format & length: Watch explainer videos produced for digital marketing. The most popular videos are no more than 2 minutes and a consideration as more people turn to mobile devices for information. Make sure the video can be easily seen on smaller screens. Use inexpensive software applications like Adobe Spark and PowToon.

Produce with multiple offices: As with other materials, consult other offices to avoid contradictory directions.

Video library: Develop a library of videos on multiple topics. Select a consistent look and feel where needed to communicate aligned programs.

Hot Buttons: Provide in multiple languages.


Neighbor Consultation Requirements: NSW Australia