Co-locating farmers markets and transit provides convenient access to fresh foods
Benefits & Problems Addressed
Access to healthy food: Placing famers markets next to high traffic transit stops and stations increases healthy options for residents without the need for separate trips to grocery stores.
Support for local agriculture: Transit stops are low cost retail space that is otherwise un- or underused.
Tips & Techniques
Work with the Transit Agency: Transit agencies are mainly responsible for space and may be uneasy about using public amenities for private enterprise. Make the case that markets are in their best interest to serve riders, fulfill a mission and attract/retain riders. Work with them on insurance, safety, and vendor training.
Work through existing farmers markets and coops: Existing Farmers Markets have already vetted vendors and established rules & regulations for vendor selection and running a market. Some markets include training for students, the homeless and other job training programs.
Understand travelers' needs: Remember customers are in transit. Postition market vendors close to real time transit arrivals/departures so buyers know how much time they have. Make sure payment and packaging are quick transactions.
Hot Buttons: Location, competition for space, vendor selection, roles & responsibilities.
Examples & Resources
The Market at Wright Stop Plaza—Dayton OH
Fresh MARTA Market -Atlanta GA
Link to Method Experts
Image credit: Atlanta Community Food Bank